About Us

Welcome to Re-Thought Apparel — where anime nostalgia meets original artistry.

Founded by two lifelong anime fans born in ’96, we created Re-Thought to blend our love for anime of all eras with bold, fashion-forward design. We specialize in retro and vintage-inspired artwork, reimagining beloved characters in unique themes and aesthetics that stand out — without being loud.

This isn’t your average anime merch. Our pieces are made for fans who want to rep their favorite series in a subtle, stylish way — designs that spark recognition from real fans, while still looking clean and wearable for everyday life.

All our artwork is hand-drawn by our in-house illustrator, Buu, who also leads our social media presence and community. Jose handles marketing, product development, and tech — turning our creative vision into high-quality apparel.

Re-Thought Apparel is our tribute to anime culture, filtered through art, nostalgia, and a deep respect for style.

Thanks for being here. Let’s re-think anime fashion — together.